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Add a meta description to the homepage

seo.basics.meta_description_missing · effort: minutes

Why it matters

The meta description is often the text shown under your link in search results, and without it search engines pick a random piece of the page. A clear description helps people decide to click.

The fix

  1. Add a meta tag named description to the head of the homepage. Write one or two sentences that summarise the page for a visitor, and make it unique on each page.
  2. Google has no fixed length but cuts long text to fit the screen, so put the key point first. Do not stuff it with keywords.
html
<meta name="description" content="Handmade oak tables and chairs, built to order in our workshop and delivered across Europe.">

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